Burrito bribery: Free Chipotle next Wednesday

chipotle_burritoHere at the Penny Palate I like to feature the authentic over the Americanized, the little guy over the big chain. But sadly enough, two little words are enough to send my scruples packing: free burrito.

According to New York Magazine, Chipotle will celebrate the opening of its final location of the year by handing out free burritos at the new branch in Murray Hill (274 Madison Avenue at 39th St–map). The giveaway happens next Wednesday, December 10, between 11 a.m. and 8 p.m.

If you’re a die-hard corporation hater, look at it this way: Chipotle is bleeding money for nine hours in hopes of luring you and your wallet back for more. What better way to stick it to the man than to take his freebie and walk?

You have five days to dig up an excuse to find yourself in the neighborhood. I suggest a late lunch; the line at peak hours may be too formidable for even the stingiest eater to conquer. And no, this time you do not need to come dressed as a burrito.

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